Two people have a baby. They name the baby Martin Wilkes Heron. Later that baby grows up and creates Southern Comfort.
Heron’s customers at McCauley’s Saloon
are looking for something a little smoother than
straight whiskey and bourbon. So he gets a bunch
of fruits and spices, mixes it with bourbon
and calls it “Cuffs & Buttons.”
It was a big deal and happened at
the World’s Fair in St. Louis, which used
to be called the Paris of Missouri.
Heron starts mixing Southern Comfort with
other stuff, creating the first Southern Comfort
cocktail, the St. Louis Cocktail.
Starts making Southern Comfort again.
This time in a bottle that looks like this. Also,
they find a picture of a house that they liked,
so they put it on the bottle.
joins a company
The house disappears from the bottle,
but not from real life. You can have breakfast
there. It’s a Bed and Breakfast.
So we take their advice and
create Southern Comfort Lime.
Thank you, bartenders.