Southern Comfort Cocktail Recipes, a New Orleans Favorite #WhateversComfortable

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        July 4,1850

        THE FOUNDING

        Two people have a baby. They name the baby Martin Wilkes Heron. Later that baby grows up and creates Southern Comfort.

        Shortly After

        M.W. Heron’s parents decide to move from Ireland to America.

        1874

        Heron grows up and starts working as a barman, in a bar.

        In New Orleans.

        Something Smoother

        Heron’s customers at McCauley’s Saloon
        are looking for something a little smoother than
        straight whiskey and bourbon. So he gets a bunch
        of fruits and spices, mixes it with bourbon
        and calls it “Cuffs & Buttons.”

        1885

        Cuffs & Buttons was really hard to say, so he renames it “Southern Comfort.”

        1898

        “None
        Genuine
        but Mine.”

        Heron’s first attempt
        at marketing.

        1900

        Southern Comfort
        wins a medal
        because it
        tasted good.

        It happened at
        the World’s Fair
        in Paris.

        1904

        Southern Comfort
        wins another medal
        for tasting good.

        It was a big deal and happened at
        the World’s Fair in St. Louis, which used
        to be called the Paris of Missouri.

        Heron starts mixing Southern Comfort with
        other stuff, creating the first Southern Comfort
        cocktail, the St. Louis Cocktail.

        See the St. Louis Cocktail

        “Limit two per customer.
        No gentleman
        would ask for more.”

        Heron’s second attempt
        at marketing.

        1920

        Before Heron dies,
        he tells his secret
        recipe to his confidant
        Grant M. Peoples.

        1920

        Grant M. Peoples couldn’t do much with the recipe because of Prohibition.

        So the recipe just sat there, making no one happy.

        1933

        Prohibition Ends.

        Which means that people get to drink again.

        1934

        Peoples sells the recipe to the Francis Fowler Family.

        1934

        The Fowler Family

        Starts making Southern Comfort again.
        This time in a bottle that looks like this. Also,
        they find a picture of a house that they liked,
        so they put it on the bottle.

        1945

        Southern Comfort
        arrives in Britain.

        So does a boat filled with bananas, the first bananas in Britain since 1940.

        See drinks with bananas

        1954

        We create a book that shows people how to have a party.

        It was called the
        “Party Book.”

        1970

        about a century
        after it was created,
        Southern Comfort arrives
        in Australia.

        See drinks from Australia

        1979

        Southern Comfort
        joins a company
        called Brown-Forman.

        Southern Comfort
        joins a company
        called Brown-Forman.

        See drinks with bourbon

        1983

        Südlicher Komfort
        kommt nach Deutschland.

        That means Southern Comfort arrives in Germany, in German.

        1986

        Southern Comfort
        in a can is achieved.

        1987

        We’ve also changed the packaging a bunch of times. Like this time when we put gold on the neck.

        2009

        Goodbye, House.

        The house disappears from the bottle,
        but not from real life. You can have breakfast
        there. It’s a Bed and Breakfast.

        2010

        A few young bartenders have the idea of putting lime in Southern Comfort.

        So we take their advice and
        create Southern Comfort Lime.
        Thank you, bartenders.

        Today

        Today you can get
        Southern Comfort in
        about 100 countries.

        That is very many countries.

        All thanks to one man
        who was a thinker, an innovator, a visionary.

        Carry on the legacy. make a drink.