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On July 4th, 1850 two people had a baby. They named that baby Martin Wilkes Heron. Not long after, they packed up and left Ireland for America — as was the style of the time. A bit longer after, M.W began working as a barman, in a bar, in New Orleans. Dissatisfied with the all-or-nothing taste of bourbon or whisky, Heron’s customers begged for something a little smoother. Seizing his opportunity, Heron gathered a bunch of fruits and spices, and mixed them with bourbon. History was made. And he named it Cuffs and Buttons. Now, Cuffs and Buttons is obviously too hard to say, so Heron renamed it Southern Comfort.
Southern Comfort does its own thing and that’s a good thing. Packing a hug rather than a punch, there’s a reason M. W. Heron was proud to call it, “None Genuine But Mine.” Southern Comfort even won gold medals at the World’s Fair in Paris in 1900 and again at the World’s Fair in St. Louis in 1904. For more than 100 years many people have described it simply as: “The Grand Old Drink of the South.”
It’s one-of-a-kind. Just like you. Don’t blush, you know it’s true. You’ve got your own thing and we’ve got ours, but we both can call it the same thing: #socomfortable. So keep celebrating that thing you’ve got going on, and be proud to be in a Category of One.