Discover our new orleans spirit

Play
Historical label

History and Mystery

We’ve been crafting our smooth-drinking whiskey for over 140 years, ever since our founder M.W. Heron created the ‘The Grand Ole’ Drink of the South’ way back in 1874. Back then, he was fond of saying ‘None Genuine But Mine’ and it still holds true today – as whiskey lovers around the world reach for the unmistakeable, smooth-drinking flavor of Southern Comfort.

We’ve got the proof

Find Yours

Where music flows like whiskey

In New Orleans, music fills the air – and we'll be bringing it to you with our Southern Sounds program, featuring some of the most interesting acts in Americana music.

  • Exclusive live events
  • Studio sessions
  • Artist profiles
  • On tour
View All Events

Learn more about southern sounds on our social channels

Spirit of new orleans