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Southern Comfort was created in 1874 by a bartender who believed whiskey should be enjoyed, not endured. He took harsh whiskeys of the time and mixed them with his own blend of fruits and spices, creating a uniquely smooth and delicious drink unlike any other.
On July 4th, 1850 two people in Ireland had a baby. They named that baby Martin Wilkes Heron. Not long after, they packed up and left for America. A bit later, M.W. began working as a bartender, in a bar, in New Orleans. Dissatisfied with the harsh taste of whiskies at the time, Heron’s customers begged for something a little smoother. Seizing his opportunity, Heron gathered a few of his favorite fruits and spices, and mixed them with whiskey. He named his concoction "Cuffs & Buttons." Turns out Cuffs & Buttons was hard to say, so he renamed it Southern Comfort. A tradition was born and it's been on the label ever since.
Southern Comfort has a history and flavor all its own. Having been around for over 140 years, there’s a good reason M.W. Heron was proud to call his creation, “None Genuine But Mine.” It’s also earned the name, “The Grand Old Drink of the South.”