FAQ

Over the years, we have received feedback from consumers wanting to purchase Southern Comfort beverages in the widest variety of convenient shopping locations, including stores that can only sell beer, malt beverages, and wine products.  To meet this demand, we developed a great-tasting malt product and an excellent wine-based product under the Southern Comfort brand name.  Both malt-based and wine-based Southern Comfort are made using our proprietary recipe, capturing the essence of the Southern Comfort taste experience consumers love. We can now offer these malt-based and wine-based Southern Comfort products around the world including an additional 170,000 stores in the U.S. that can only sell beer, malt beverages, and wine products, but not whiskey.

The malt-based and wine-based versions of Southern Comfort are alcohol alternatives to spirit-based offerings and have been carefully crafted by our team to have a similar flavor to the iconic Southern Comfort Original flavor.

Unlike the whiskey-based version of Southern Comfort Original 70 proof, and Southern Comfort Black and Southern Comfort 100, the malt-based and wine-based versions of Southern Comfort can be sold in beer, malt beverage, and wine stores for our fans who want a wider variety of convenient shopping locations.

Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100 continues to be available in bars, restaurants, and liquor stores across the country.

You can determine the alcohol base of the product (spirit whiskey, malt, or wine) by reading the bottom of the front label on the bottle.

Our malt-based version of Southern Comfort is either 42 proof or 30 proof and the bottom front label states that it is a “malt beverage with natural whiskey flavors, caramel color, and oak extract.”

The whiskey-based version of Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100 have higher proofs and labels that state that the product is a “spirit whiskey with natural flavors and caramel color.”

Unlike the whiskey-based version of Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100, the malt-based and wine-based versions of Southern Comfort can be sold in beer, malt beverage, and wine stores for our fans who want a wider variety of convenient shopping locations. The whiskey-based version of Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100 continue to be available in bars, restaurants, and liquor stores across the country.

There are key differences between the Southern Comfort labels:

·    Any Southern Comfort Original package with “spirit whiskey with natural flavors and caramel color” is a spirits product. Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100 are always spirits products.

·    Any product labeled at the bottom front label as “malt beverage with natural whiskey flavors, caramel color, and oak extract” is a malt product and can be found in 42-proof and 30-proof options.

·    Any product labeled at the bottom front label as “grape wine with natural flavors and caramel color” is a wine-based product and can be found in 32 proof.

Unlike the whiskey-based version of Southern Comfort Original 70 proof, Southern Comfort Black, and Southern Comfort 100, the malt-based and wine-based versions of Southern Comfort can be sold in beer, malt beverage, and wine stores for our fans who want the widest variety of convenient shopping locations.  However, many states and countries have laws that prohibit malt beverage and wine-based products being sold above a certain alcohol content.  We chose an alcohol content that would allow us to provide our fans with great-tasting products and with as many additional shopping locations as possible.

No, absolutely not. The whiskey-based versions of Southern Comfort continue to be available in bars, restaurants, and liquor stores across the country. Malt-based and wine-based Southern Comfort products are additional offerings in our lineup.  We also have several other exciting new Southern Comfort products coming to market soon!  Stay tuned!

Malt-based Southern Comfort products are genuine malt-based or wine-based alcoholic beverages produced by the makers of Southern Comfort. They have been developed using a proprietary recipe, capturing the essence of the Southern Comfort taste experience consumers love.  We also have several other exciting new Southern Comfort products coming to market soon be on the lookout for these too!

In the United States, there are 170,000 accounts licensed to sell beer, malt beverages, and wine that cannot sell the whiskey-based version of Southern Comfort, so there are many additional opportunities for fans who want a wider variety of convenient shopping locations!

Over the years, we have received feedback from consumers wanting to purchase Southern Comfort beverages in the widest variety of convenient shopping locations, including locations in Ohio that can also sell spirits at or below 42 proof. To meet this demand, we developed an excellent version of Southern Comfort at 42 proof (21% alcohol by volume) that is whiskey-based and made using our proprietary recipe, capturing the essence of the Southern Comfort taste experience consumers love at a lower proof.

Southern Comfort 42 Proof is a whiskey-based 21% alcohol by volume (ABV) version of our original Southern Comfort 70 Proof (35% ABV) it offers the taste experience our Southern Comfort fans love with a lower alcohol content.

No, absolutely not. The 21% ABV versions of Southern Comfort are additional offerings to our original higher-proof Southern Comfort lineup, which continue to be available in bars, restaurants, and liquor stores across the country.  We also have several other exciting new Southern Comfort products coming to market soon!

Currently, Southern Comfort RTD products are available in Australia, New Zealand, and in the United Kingdom as well as in some other European countries. Flavor profiles and alcohol content differ as we wanted to provide offerings that suited each geographic.

In the UK and Ireland, you can find our spirit-based RTD in Peach (4.6% ABV), Lemonade (5.0% ABV), Cola (4.5% ABV), Apple (4.6% ABV), and Lemonade & Lime (5.0% ABV). In Germany, you can find higher proof versions of Cola (10% ABV) and Lemonade & Lime (10% ABV) flavors.

Whereas in Australia and New Zealand, you will find our spirit-based RTD in Hard Peach (5.0% ABV), Hard Lemonade (5.0% ABV), Hard Apple (5.0% ABV), and Cola (4.5% ABV).

We hope you enjoy these RTD combinations!

While there is not a US RTD line available at the moment, we strive to create innovative products for our consumers, and creating a US RTD is no exception. In the meantime, be on the lookout for new Southern Comfort products coming to market soon!